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Pedigree Adoption Drive
Sadly, over 100,000 dogs are needlessly euthanised every year in Australia because people find it difficult to visit shelter homes to adopt. So if we couldn’t bring people to the shelter dogs, we’d bring the shelter dogs to the people. We embarked on Pedigree’s biggest Adoption Drive in Australian history. The campaign has been awarded at every major international award show but most importantly, we’ve successfully rehomed 2200 Dogs every month since launch.
Client: Pedigree Adoption Drive Australia
Awards:
D&AD - 3x In Book
Cannes Lions - 2xFinalists
Adfest - 2xSilver
Caples - Gold&Bronze
Spikes Asia - Gold
AWARD Awards - 4xSilver
Adnews - Digital Campaign of the year 2012
Mumbrella - Digital campaign of the year 2012
Communication Arts Annual 2012 - Interactive winner
ADMA - Gold&Bronze
AIMIA - Best in show
Top 50 Facebook apps worldwide 2012 by Facebook
2011
Art Direction, Design
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NRMA Car Creation
It's surprising how many car parts other insurers may consider extras and don’t cover unless you nominate them. In fact, we’ve discovered so many of these extras, we created a car using them.
Client:
NRMA Insurance
2012
Advertising, Art Direction
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Get real
Our lives have become consumed by computers and television, spending far too much time indoors doing the things we used to do outdoors.
Client: Stihl, Australia
2011
Advertising, Art Direction, Television
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Dog-A-Like
It's amazing how many dog owners look like their dogs. Based on this insight, we've created a phone and Facebook application that not only finds your perfect Dog-A-Like match from the live PetRescue database, it lets you adopt them when they would otherwise be put down.
Client: Pedigree Adoption Drive Australia
Awards:
D&AD - 3xIn Book
Cannes Lions - 2xFinalists
Adfest - 2xSilver
Caples - Gold&Bronze
Spikes Asia - Gold
AWARD Awards - 4xSilver
Adnews - Digital Campaign of the year 2012
Mumbrella - Digital campaign of the year 2012
Communication Arts Annual 2012 - Interactive winner
ADMA - Gold&Bronze
AIMIA - Best in show
Top 50 Facebook apps worldwide 2012 by Facebook
2012
Advertising, Art Direction
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Wear It With Pride
We made art out of dull and complicated law reforms.
Client: Australian Government
Award judges from around the world about Wear it With Pride:
“Wonderful art direction that turns people wearing beautiful T-shirts into walking media.”
“Tremendous work.”
“Outstanding art direction and design.”
Awards:
Cannes Lions - Finalist
Caples Awards - 1xGold, 1xSilver
AWARD Awards - Bronze
ADMA Awards - Campaign of the year, 2xGold, 1xSilver, 1xBronze
Top15 Direct Campaigns 2011 / The Directory Big Won Creative Rankings
2010
Art Direction, Advertising, Typography
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Be Free
Free webmail was pioneered in Germany by GMX and a breakthrough concept. The launch campaign’s success meant it was syndicated to multiple other European markets.
Client: GMX / Free Webmail
Awards:
Cannes Lions - Finalist
New York Festivals - Silver
Art Directors Club Germany - Accepted
Graphis - Gold
Worldfest Houston - Platinum
2010
Art Direction, Advertising
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Throw us a bone
In Australia, ‘throw us a bone’ means to help someone out.
We created our own entertaining content, Frankie the Wonder Dog, then pioneered a convergent technology platform that enabled people to interact in real-time with him. People ‘threw’ Frankie a bone via SMS and received his content in return. Every bone thrown was a $5 donation.
Client: Sydney Dogs and Cats Home
Awards:
D&AD - Yellow Pencil
Cannes Lions - Bronze
Adfest - Bronze
Award Awards - Silver & Bronze
ADMA - Gold, 2 Bronze
John Caples - Silver
2011
Advertising, Art Direction
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Save your Skin
Sun message safety sunburned onto apple skins. Clever and tasty.
To shock people into saving their skin, we proved the sun’s power by sunburning our campaign message onto apple skins. We gave out the apples plus sunscreen and information to beachgoers at Australia’s iconic Bondi Beach.
Client:
Cancer Council Australia
Awards:
Cannes - Finalist
2010
Advertising, Art Direction
